We're not a roaster.
We're a coffee curator.
We're a coffee curator.
Celegusto works alongside farmers to find the true character of each coffee — then Hug & Mug becomes the bridge that carries it, simply, from their farm to your cup.
We care as much about the people and places behind the coffee as the coffee itself. We partner with growers and roasters who do things the right way, and we keep the path from harvest to mug short, honest, and traceable. It's less a supply chain than a small community — and you're the last link in it.
Đà Lạt, Vietnam
Sourced through ThyThy Farm, who've helped lead Đà Lạt's specialty movement since 2019 — and help neighboring growers move from commodity crops to specialty.
Women-led farms
Sourced through ThyThy Farm, who've helped lead Đà Lạt's specialty movement since 2019 — and help neighboring growers move from commodity crops to specialty.
Grown responsibly
Part of a broader sourcing collective working across Rainforest Alliance-certified, traceable supply chains — so value stays with the communities that farm it.
To your cup
Roasted to bring out its sweetness, sealed fresh, and built into a format you can brew anywhere. It's more than coffee — it's a community, connected one cup at a time.
Cupping sessions from farm to roasting room —
bringing growers, roasters and drinkers around the same cup, across six countries.
Sip Our Thinking
Through Coffee
At Hug & Mug, we believe that coffee is more than just a drink — it’s a catalyst for meaningful conversations and genuine connection. Every sip builds bridges, celebrates diversity, and amplifies voices that matter.
Through partnerships and cultural events, we create spaces where everyone belongs — making each cup a step toward a more inclusive and connected world.
Farmer Story
For over a decade,
we’ve built strong relationships with coffee farmers,
sharing exceptional beans with loved ones.
In 2023, we launched our coffee brand,
focusing on quality and collaboration.
Through exclusive micro-lots, we ensure only fully matured cherries are selected, fostering a community that elevates local coffee to the global stage.
Our Teams
Archuan
Our EPIC Brand Creator.
Meow
The executor who turns ideas into impact.
Meow
The creator who turns ideas into visuals.
